About Us - Basic Hand & Nail Care

Our Mission

We started Basic Hand & Nail Care because we noticed something: hand care advice was either too complicated or too superficial. People wanted practical, effective routines that actually fit into real life.

Our mission is to make quality hand and nail care accessible, understandable, and achievable for everyone. We focus on simple practices that create lasting results, not quick fixes that fade away.

Through evidence-based guidance and gentle encouragement, we help people build sustainable care habits that support their daily comfort and confidence.

What We Stand For

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Simplicity First

We believe the best care routines are simple ones. Complex isn't better—consistent is. Our approach strips away unnecessary steps to focus on what truly works.

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Gentle & Natural

We advocate for gentle care that works with your body, not against it. Natural approaches and patient progress create healthier, longer-lasting results.

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Accessible to All

Quality hand care shouldn't require expensive products or hours of time. We make effective care accessible regardless of budget or schedule.

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Evidence-Based

Our recommendations are grounded in dermatological science and real-world testing. We share what works, not what's trendy.

Meet Our Lifestyle Editors

Sarah Mitchell

Founding Editor

With over 10 years in lifestyle journalism, Sarah brings evidence-based wellness advice to everyday life. She specializes in making complex self-care simple and sustainable.

Emma Thompson

Wellness Editor

Emma's background in holistic health informs her gentle approach to personal care. She believes that small, consistent actions create the most meaningful change.

Lucy Harrison

Content Editor

Lucy translates scientific research into practical daily routines. Her clear, compassionate writing style helps readers build confidence in their care practices.

About Basic Hand & Nail Care